Recruiting
Essential Copywriting Principles of Job Advertising
The lost art of job advertising is revived, using techniques from marketing to psychology to truly attract the best to our open jobs, engage with your job advertising efforts and sell our open jobs to candidates. Realise immediate improvements in application quality and volume, and improve your pipeline of candidates through inbound candidate attraction methods.
Skills
Use Case
Presenters Presented By
Johnny Campbell
SocialTalent Expert
Johnny Campbell is founder and CEO of SocialTalent, where he works with some of the largest enterprises in the world to drive hiring excellence in their organizations. With a dedication matched only by his enthusiasm, Johnny is one of the most sought after speakers on the topic of hiring.
William Ryan
SocialTalent Expert
We are delighted to have William as one of our experts on the SocialTalent platform. A leader within their field, William delivers actionable and insightful content that enables organizations to build better workplaces. This is essential viewing for any SocialTalent user.
Learning Outcomes
![]()
By the end of the Mission you will be able to:
The fundamentals of optimising job ads for search.
Tactics for overcoming application hurdles and poor ad engagement.
6-step SUCCESs process for writing sticky job ads.
How to create visual job ads that grab candidate's attention.
Courses in this Mission
![]()
Ready to Start?
![]()
I want this Learning Path for my team
Tell us what you want to achieve with SocialTalent and we’ll show how our world-class learning platform can help your enterprise.
Related Learning Paths
Hiring for Hypergrowth
Talent Advisory
How to Create Truly Engaging Recruiter Content
Talent Advisory