Talent Advisory
Agency Business Development - Prospecting for New Business
Prospecting for new business can be more miss than hit, but when you use a prospecting process where you are prepared, you target highly relevant leads, and use a bespoke approach to hot leads, your successes will become more frequent. In this mission, you'll learn how to settle on an ideal customer profile, how to prepare for and make cold-calls, how to qualify leads using BANT and MEDDIC, and how to pitch your services using solution-selling.
Use Case
Presenters Presented By
Holly Fawcett
SocialTalent Expert
Holly’s extensive experience working with global TA leaders has shaped how the world’s leading enterprises achieve hiring maturity. Her experience in this space is unparalleled, making her one of the most sought-after advisors on talent maturity and transformation in the world.
Learning Outcomes
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By the end of the Mission you will be able to:
Create effective ideal customer profiles.
Execute successful cold-calling strategies.
Apply BANT and MEDDIC qualification frameworks.
Implement solution-selling techniques in service pitches.
Courses in this Mission
In this course, learn how to identify your ideal customer profile and target prospects who will want and need your services as a staffing recruiter.
Cold calling is having a resurgence in an age of spam and AI-generated message outreach. But, cold-calling can be intimidating - in this course, learn how to prepare for a cold-call, how to overcome objections, listen intently to what your prospect is saying, and how to reach your goal to have a deeper conversation.
Every lead could be great, but even seemingly willing prospects never turn into actual customers because they don't really have the need for your services. In this course, learn how to qualify your leads to ensure that you pursue clients who have a need, the budget, and the say-so to get a deal done.
There comes a time in every sales cycle where you must pitch your offering, but most pitches are all about what you do and barely discuss what the customer truly needs. In this course, learn how to structure your pitch and sell your solution to your customer's real needs using a simple template that you can adapt for your business.
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