Course Library > Interviewer > Licensed Talent Magnet (HM)

Licensed Talent Magnet (HM)

A successful hiring strategy should focus not only on finding and evaluating the best talent, but on making those talented individuals come to you. In this Learning Path, discover how to build your online presence and personal brand as a hiring manager in order to become a talent magnet that attracts the best candidates.
Presenters Presented By
Ed Nathanson
SocialTalent Expert
Johnny Campbell
SocialTalent Expert
Ed Nathanson
SocialTalent Expert
Ed Nathanson has dedicated his career to developing and building high-performing, cost-saving, and internationally recognized hiring and employment branding functions and teams for start-ups, large international enterprise companies, and everywhere in between. He is the founder of RedPill Talent and the VP of Talent and Talent Branding at EQRx.
Johnny Campbell
SocialTalent Expert
Johnny Campbell is founder and CEO of SocialTalent, where he works with some of the largest enterprises in the world to drive hiring excellence in their organizations. With a dedication matched only by his enthusiasm, Johnny is one of the most sought after speakers on the topic of hiring.

Learning Outcomes

By the end of the Learning Path you will be able to:
Utilizing Persuasive Language in Recruitment Copy.
Enhancing Visibility and Reach in Online Job Platforms.
Leveraging Social Media Platforms for Recruiting.
Developing and Communicating a Strong Personal Brand.

Missions in this Learning Path

Often, candidates fail to relate to recruiters and are reluctant to engage with them when they reach out with a job opportunity. However, candidates tend to view hiring managers as peers, people who work in the same sector, with the same skills who are on the same career path. As a result, they are much more likely to engage with hiring managers about open opportunities. That’s why it’s incredibly important for hiring managers to position themselves as Talent Magnets.
Not only is storytelling a hot business topic right now, but it's also one of the hidden difference-maker skills that makes us successful in our careers and our personal lives - the ability to persuade and sell information and a point of view using a technique that enables all of those around us to understand us better. In this mission, you'll learn the five types of stories you must tell in your role as a hiring manager, and the simple structure that every story follows that captures the imagination and attention of our stakeholders.
Your current employees, collectively, have twice the reach that your organization does with its employer brand, so how can you leverage their networks? In this mission, you'll learn how to build a program that will rally, incentivize and turn your employees into proud and active brand ambassadors of your employer brand.

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