How to use Generative AI for Recruitment Marketing
In the ever-evolving world of talent acquisition, staying ahead means embracing cutting-edge tools and strategies. Learn to analyze and enhance your employer brand, craft dynamic employee value propositions (EVPs), optimize job descriptions for inclusivity and impact, and elevate your social recruiting strategies. By combining creativity with AI-driven insights, you'll unlock innovative ways to attract, engage, and retain top talent while keeping your messaging authentic, inclusive, and data-driven.
Skills
Use Case
Presenters Presented By
Glen Cathey
SVP, Consulting Principal, Talent Advisory and Digital Strategy
Glen Cathey
SVP, Consulting Principal, Talent Advisory and Digital Strategy
Glen Cathey is a globally recognized sourcing and recruiting leader, blogger (booleanblackbelt.com), and corporate/keynote speaker, who we're delighted to have as an expert on our platform.
Learning Outcomes
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By the end of the Learning Path you will be able to:
Assess and enhance employer brand perception through AI-based sentiment analysis and market research
Craft compelling and inclusive job descriptions using AI to optimize language and broaden candidate appeal
Implement AI-driven social recruiting campaigns that target and engage diverse talent pools
Measure and refine recruitment marketing strategies using real-time analytics to boost reach and conversion
Missions in this Learning Path
Leverage Generative AI to strengthen your employer brand, craft compelling EVPs, optimize job postings, and enhance social recruiting. This mission equips you with AI-driven strategies to refine messaging, attract top talent, and create inclusive, data-informed campaigns. Master AI-powered branding, talent engagement, and recruitment techniques to position your organization as an employer of choice
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Ready to Start?
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I want this Learning Path for my team
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