Leadership
Building Your Employer Brand Strategy: Your Playbook to Success
Enough with the theory, it's time for action! In this mission, you'll learn from Ed Nathanson, Employer Branding strategist, how to build your EB strategy. The partner workbook for this mission has detailed exercises which, when complete, will form your complete EB strategy.
Skills
Use Case
Presenters Presented By
Ed Nathanson
SocialTalent Expert
Ed Nathanson has dedicated his career to developing and building high-performing, cost-saving, and internationally recognized hiring and employment branding functions and teams for start-ups, large international enterprise companies, and everywhere in between. He is the founder of RedPill Talent and the VP of Talent and Talent Branding at EQRx.
Learning Outcomes
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By the end of the Mission you will be able to:
How to define your EB goals and audience personas.
How to generate content ideas that align to your audience needs and will meet your goals.
How to amplify your employer brand messaging, using brand ambassadors, social media and PR.
Courses in this Mission
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